A Control Shift Is Under way
Organisations today are facing profound changes in the way they engage consumers who seek more control over and value from their data. This ‘control shift’ affects everything - from the strategies businesses employ to the services they deliver and how they create value. Ctrl-Shift helps organisations to transform the business of personal information in the changing digital landscape for efficiency and growth.
Privacy: the elephant in the room
Today, January 28, is International Privacy Day, a day designed to raise awareness and promote best practices for privacy and data… Read more...>
Can brands always get closer to their customers?
It’s goes without saying that marketers want to get closer to customers, to build deeper longer-lasting relationships and to drive… Read more...>
GUEST BLOG: Digital advertising is broken.
This is a condensed version of a talk given by Reuben Binns at the 31st Chaos Communication Congress in Hamburg,… Read more...>
For 2015, remember the economic value of data
Ctrl-Shift would like to wish every Market Watch reader a Happy Christmas and a prosperous healthy New Year. Here’s a… Read more...>
Groundbreaking research into understanding the business and economic impact of new PIMS in the UK. This is an untapped market opportunity worth £16bn for organisations able to adapt and respond to new demands for managing, using and sharing personal data. Read more...>
This report commissioned by OIX explores the market for identity assurance and its value to the UK economy. The research finds that new approaches to identity assurance can significantly reduce the cost of ID assurance whilst making new services possible. Read more...>
This report highlights a new market for 'empowering' personal data services, which is growing fast with more than one new launch a week over the last year. It is beginning to transform relationships between customers and brands. Read more...>
A dynamic online timeline charting the evolution of the personal data landscape over the next five years as we see it. This will be a living resource updated by Ctrl-Shift on a regular basis. Read more...>
