Liz Brandt is co-founder and CEO of Ctrl-Shift, her career has spanned 20+ years of business consultancy across numerous sectors. She currently advises a number of global clients including Facebook, O2, the BBC, and Suncorp, helping them to develop and future-proof their digital products and services.
Her career has spanned multiple disciplines including consultancy, digital media, customer service design and strategic marketing. After twelve years with Barclays, Liz moved to the Systems Integrator company Logica, heading up their Sales and Marketing and the development and running of their international CRM business, after which she has founded several companies, including a mobile CRM company, Zishi, and Digital Public, a public sector consultancy developing a consumer-centric digital media service for government.
Since its launch, Ctrl-Shift has been at the forefront of understanding, explaining and shaping the Personal Information Economy(PIE), it has pioneered Me2B digital services and Personal Information Services (PIMS) and remains at the forefront of strategic business consulting in the PIE market.
David is the Chairman of Ctrl-Shift. He is an expert director of consulting and technology services businesses, with experience serving at board level for several national and international firms, as well as in founding, building and selling his own consulting company. He has extensive experience in business performance transformation, strategy development and delivery and proposition development.
Prior to Ctrl-Shift, David began his career at the IT and management consultancy, Logica, where he worked leading several of the company’s divisions including manufacturing, energy and utilities. He went on to found his own consulting company, Charteris, before seliing in 2011. Since that time he has served on the boards of several companies, as Chairman of H20 Chemicals, Re Energise Ltd and Indigo Blue Consulting, as well as a board advisor to Philpott Black.
David is strongly customer and sales focused with experience in building start-up enterprises into successful consulting brands. His passion is in helping businesses deliver their real potential, particularly through customer and sales-led growth strategies. Educated at the University of Manchester and Harvard Business School, he is a Chartered Engineer and Fellow of the British Computer Society design.
Head of Consulting
Jack Springman is a Principal Consultant at Ctrl-Shift. He has over 20 years’ experience of consulting, ranging from advising private equity firms on potential acquisitions to delivering digital transformation initiatives. He specialises in customer strategy and has a track record of thought leadership on value proposition development, customer experience design and marketing analytics with articles published in leading media such as Strategy (journal of Strategic Planning Society), hbr.org and mycustomer.com. He is also the author of a book, Elusive Growth: Why Prevailing Practices in Strategy, Marketing and Management Education are the Problem not the Solution. At Ctrl-Shift he predominantly looks after financial services clients. In addition to his time in consulting, he has eight years’ experience in the investment management industry.
Will is a Management Consultant at Ctrl-Shift. With a background in marketing, consulting and digital innovation, Will has nearly 20 years’ experience in designing and leading change in organisations around the world. Prior to Ctrl-Shift, Will’s career has included co-founding and selling an online marketplace for property professionals, as well as holding director level positions at multinational firms including HSBC, where he was head of marketing during the bank’s launch into Eastern Europe, and O2, where he was first the brand advertising lead – winning several awards for O2’s digital engagement campaigns – before becoming the brand strategy lead in the business development team.
At Ctrl-Shift, Will specialises in ‘Me2B’ proposition development, helping organisations understand and take advantage of changes in how customers’ are interacting with businesses. He also specialises in devising and designing platforms and processes where customer trust – and therefore their willingness to share information with organisations – is put at the heart of how companies operate.
This work has included helping Barclay’s develop a new Personal Information Management System (PIMS); devising and setting up the ‘Trust Transparency & Control Lab’ for Facebook; and helping price comparison website Verivox understand shifts in how personal information can be used, and how they can position the company to take advantage of these shifts.
Will’s passion for designing products and services that create value for customers and sustainable growth for businesses has kept him working at the forefront of the digital economy for over 10 years.