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What we do

Ctrl-Shift is a business innovation consultancy, specialising in the strategic value of trusted personal data

  • Personal data is one of the fastest expanding markets in digital economies globally, and trusted use of this data offers unparalleled opportunities for business growth, and economic and societal value
  • But with this market growth come strategic risks for the unprepared – upheaval in customer behaviour and in competitive landscapes will cut to the heart of current business and economic models

Ctrl-Shift helps organisations realise the unprecedented opportunity in personal data, whilst successfully navigating uncertainties and risks

Our Services

Ctrl-Shift services are designed to support our clients in two main areas:                 

Innovating data markets that unlock the economic and societal value in the trusted use of personal data

We work with governments, regulators, and businesses in developing personal data market insight, models, and policies, together with enabling standards and infrastructure

Creating business value through market research and analysis, and purposeful collaboration on market structures, positions and practices

Working with governments, regulators, and industry in analysing and building personal data markets to create economic and societal value

Personal Data Market Research, Insight and Analysis

Personal Data Market Research, Insight and Analysis services that cut through the complexity of this fast-changing market – providing our clients with clear insight on the most important opportunities and risks, enabling confident strategic decision making

Personal Data Mobility Sandboxes

Facilitated and focused collaboration of leading businesses, government and regulators to explore and test the value of Personal Data Mobility, and how it can be realised – clients can gain competitive edge from advanced insight, and influence the development of a major new market.

Trusted personal data strategies and blueprints for accelerated business growth

We help organisations globally to realise the unprecedented growth opportunity in personal data by creating strategic, sustainable and practical solutions that deliver new value in people’s lives

Personal Data Market Strategic Options Framework

The framework focuses our global database of the market and consumer shifts being created by personal data, to determine the strategic impacts on your organisation and markets – delivers a prioritised portfolio of strategic options for new market positioning and services

Strategy for Trusted Digital Services

Creating a strategy for service innovation and delivery which leverages the trusted use of personal data to bring new depth, relevance and richness to digital services – stimulating entirely new forms of innovation and customer engagement

Right Data Strategy

Designed to ensure you get the right data into your organisation, in the right place, at the right time, to drive the greatest value from your digital business strategy – focused forward on the data that will truly enable your trusted personal data business strategy.

Services built on our unique specialisation in trusted personal data

Our services uniquely benefit from the extensive insight, relationships, and techniques that Ctrl-Shift has built over 10 years.  Our deep specialisation means that our clients benefit from:

  • An unparalleled body of knowledge and up-to-the-minute intelligence on the trusted use of personal data
  • Proven methods and techniques for efficient exploration of strategic opportunity and rapid realisation of value
  • Access to the insights of our global network of leaders, influencers, respected academics and commentators, and leverage of our relationships across the personal data ecosystem

Our Services: Innovating data markets that unlock economic and societal value in the trusted use of personal data

Personal Data Market Research, Insight and Analysis

The world of personal data is fast moving, multi-faceted and complex.  Whether it’s smart cities, contact tracing, connected cars, GDPR, digital identity, or programmatic advertising, the more the market accelerates, the harder it is for government and business leaders to distinguish between ‘fad’ and ‘fundamental’.

Ctrl-Shift Personal Data Market Research, Insight and Analysis services are designed specifically to cut through this complexity:

  • Providing our clients with clear insight on the most important relevant opportunities and risks, upon which they can confidently base strategic decisions
  • Leveraging our deep and up-to-the-minute knowledge of the global personal data market and ecosystem to create focused insight at pace
  • Engaging our unique contact network with leaders across the digital markets – those actually making change happen – gives clients an inside track on where the greatest opportunities and challenges lie, and how to respond to them

Ctrl-Shift has published reports on a wide range of topics relating to personal data markets, including:

  • Remobilising the Nation with trusted Personal Data Mobility
  • Data mobility
  • Data Mobility Infrastructure
  • Connected Vehicles & US Personal Data Regulation
  • Personal Data Mobility
  • Open Banking
  • Information Logistics
  • Next Generation Intermediaries
  • Personal Information Management Systems 

Data mobility: The Personal Data Portability Growth Opportunity for the UK Economy

In 2018 Ctrl-Shift completed a major study for the DCMS which uncovered the huge untapped economic potential that is liberated by Personal Data Mobility

Personal Data Mobility Sandboxes

Facilitated and focused collaboration of leading businesses to explore and test how the value of personal data mobility can be realised.

The Personal Data Mobility Sandboxes bring multiple benefits to participating businesses:

  • Gain competitive advantage from advanced insight and understanding of the strategic opportunities and the capabilities needed to achieve them
  • Opportunity to Influence the development of a major new market
  • Build strategic relationships for potential future partnerships and ecosystem development

Creating a comprehensive view of both the value opportunities from Personal Data Mobility, and the infrastructure required to enable them:

  • Value Sandboxes: Identifying value for businesses and their customers – either within market sectors or across sectors, where combinations of data can bring new value
  • Infrastructure Sandboxes: Exploring the infrastructure and common standards needed to create a safe and efficient market e.g. liability models, third party validation, digital identity

The sandboxes take place in a facilitated, neutral and agile environment run by Ctrl-Shift, with direct access to our knowledge and contact bases, they typically include:

  • Direct consumer engagement
  • Involvement of Data Facilitators – enabling first-hand examination and testing of their capabilities
  • Regulator, government, and industry body involvement (observers)
  • Ctrl-Shift analysis tool sets
  • Facilitated dialogue with other influential market initiatives

 

Our Services: Trusted personal data strategies and blueprints for accelerated business growth

Personal Data Market Strategic Options Framework

Positions you to win the competitive race in the personal data market against even your most aggressive competition

The framework focuses our global database of the strategic market and consumer shifts being created by personal data onto your specific organisation and markets.  It produces:

  • An evidence-based evaluation of your critical opportunities and risks in the personal data market
  • A prioritised portfolio of strategic options for market positioning and service propositions, underpinned by clear business cases for execution at pace

This provides the firm foundation for practical business plans, informed build/ buy/ partner decisions, and effective go-to-market strategies.

Strategy for Trusted Digital Services

Secure and trusted use of personal data brings new depth, relevance and richness to digital services, stimulating entirely new forms of innovation and customer engagement.  We help our clients achieve this by creating a strategy for service innovation and development which:

  • Maximises the value in people’s lives from the trusted use of personal data by focusing on well-defined Customer Value Opportunities
  • Service innovation using our Directed Innovation Framework, which combines rigorous customer value focus with agile service design-based techniques, to deliver new heights in customer value, trust and engagement
  • Enables close collaboration with proven partners in specialist fields including: customer research; human centred design; agile delivery, and leading Personal Information Management Services to help our clients deliver the greatest value from trusted personal data enabled digital services

Right Data Strategy

The Ctrl-Shift Right Data Strategy is designed to ensure you get the right data into your organisation, in the right place, at the right time, to drive the greatest value from your digital business strategy.

  • Focused forward on the data that will truly enable your trusted personal data business strategy, rather than rearward-facing data analytics, the Ctrl-Shift Right Data Strategy
  • Builds a clear data roadmap and robust data operating model Maximises your leverage from data in out-performing your competition