Tag Archive: Empowerment

The growth opportunity of Personal Information Management Services

Playing down good news isn’t something one expects from politicians these days, but there’s at least one real driver for growth buried in George Osborne’s Autumn Statement. In it he announced new Open Data measures, and this signals a battery of...

Empowering emotions

I have just written an article for MyCustomer.com (http://bit.ly/csMJvr) about the emotional drivers of consumer empowerment. Here’s the gist: There’s a growing bank of psychological research showing that feeling empowered and in control makes people feel good about themselves (self-esteem,...