Tag Archive: CRM

An interview with DuckDuckGo

DuckDuckGo is search engine with a unique selling point that it puts users’ privacy first. The Prism scandal created concern among web users as to what information companies like Google collect about them and how this data is used. In...

Building relationships for a new data age

When we researched the changing personal data landscape a year ago we identified two underlying trends. Historically, organisations have acted as the data manager and user. But now individuals are becoming managers of their own data and using information as...

Big Data or God Quest?

During the heydays of CRM (Customer Relationship Management) some companies began to suffer a dangerous delusion. Bedazzled by the enormous potential of the transaction and behavioural data they were now collecting (think Tesco Clubcard), they began to believe they were...

Explorers explore the new landscape

The Ctrl-Shift Explorers’ Club met on May 12 to share experiences and understanding of the changing consumer market place. It was an eclectic mix. Attendees included large corporations and small businesses; public and private sectors; different vertical markets; and suppliers...

March newsletter – 40 Ways to Engage with your Customers

40 Ways to Engage with your Customers People use the words ‘Customer Engagement’ to mean all sorts of things, so we talked to a wide range of businesses to see what’s actually happening. Something more profound than just channel change...

Next Gen CRM

More than 50% of marketers think that opt-in customers are now less willing than they were in the past, to allow them to use the data they have provides, says new research from Ctrl-Shift. “Next Gen CRM” is a new...

CRM Research

We’re doing some research into current thinking about CRM and what ‘next-gen’ CRM will look like. Any CRM practitioners interested in talking part, please get in touch!

A dangerous consensus

A dangerous consensus seems to be emerging around the future of digital data. Take these examples. The first is an extract from a recent speech by Google CEO Eric Schmidt where he waxed lyrical about: “the explosion of information, the...

Hop-Along Relationship Management

Once upon a time there was a man who preferred to hop rather than walk. It happened because when he was very small he had an unfortunate series of accidents that kept his left leg in a plaster cast. The...

CRM: a worm turns

I’ve nicked the following extracts from a report by Neil Davey at mycustomer.com. Of course we’ve been saying this sort of stuff for years. But it’s good that people like Gartner are finally getting round to recognising it: it shows...