Tag Archive: brands

The pricing shift

Interesting! According to an article in the latest edition of Harvard Business Review most companies’ approach to pricing is ‘antagonistic’ to customers. Seeing pricing purely in terms of how to maximise revenues from each transaction, companies routinely put their customers’...

Mapping the control shift

I’ve just written an article for Marketing magazine on the theme of ‘Brands as information services’. It looks at what successful brand strategies might look like over the coming years. ‘Brands as information services’ is one of the six constituent...