Tag Archive: brands as information services

Brands as information services

Consider two alternative scenarios. Scenario 1, would-be camera buyers are presented with just two cameras, one at £150 and the other at £230. Scenario 2, they are presented with three cameras this time: the first two plus one at a...

Flourishing in a Personal Information Management Services (PIMS) environment

In a world of Personal Information Management Services (PIMS) individuals (consumers, customers, citizens) are empowered with sources of data, analytics, tools and technologies that were once the sole preserve of large, incumbent product or service providers. As PIMS change the...

Business Briefing: What do Personal Information Management Services mean for business?

Last Wednesday we held a special briefing for businesses wanting to explore the the opportunities and threats generated by the emerging market for Personal Information Management Services (PIMS). Business leaders from the banking, retail, telco, finance, regulatory and price comparison...

A year of transition for personal data

It’s really simple: personal data is valuable and useful to the people whose data it is. Yes it’s valuable to organisations, but it’s also valuable to individuals who can use it to do the things that organisations do with data:...

Is that a hole you are digging? Or is it your grave?

A really interesting article by Internet Advertising Bureau President Randall Rothenburg has just gone up on its web site. I recommend you read it, not so much for its content but for its tone. Just a few years ago the...

Can Barclays really change?

It’s really quite something when a CEO as senior as Barclays’ Antony Jenkins’ takes a stand as he has over the need for corporate values that build trust. In his recent letter to staff Jenkins admits that like other banks,...

The case for brands as information services

I’ve just had a big picture theoretical article on the nature of brands and branding published in a special edition of the Jourmal of Brand Management on ‘The New World of Brand’. The article looks at developments in technology, in...

An evolving market

Helping people make better decisions is becoming a new market in its own right: with the new tools and services, based on new types of business model, offering different types of value, and competing around different things. But just how...

When is a brand not a brand

Well just take a look at Nike, out there are the front of the pack. They have just launched with Tom Tom a GPS sports watch. Runners will be able to plug their watch into their computer and the information...

Mapping the control shift

I’ve just written an article for Marketing magazine on the theme of ‘Brands as information services’. It looks at what successful brand strategies might look like over the coming years. ‘Brands as information services’ is one of the six constituent...