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Eventbrite - Personal Information Economy 2016: Achieving Growth Through Trust


In today’s data-driven economy too many businesses are stuck with low growth and poor customer engagement. This is the product of outdated business models, policies and practices that generate an unwelcome and unnecessary trade-off between innovation and privacy protection; between growth and customer trust.

Yet, often, the same organisations have mountains of untapped opportunity: for new value creation that comes from deploying the power of information as a tool in the hands of customers and innovating new information services that help them manage their lives better.

Ctrl-Shift’s Achieving Growth Through Trust conference London, Sept 29 brings you the leaders and pioneers showing how to seize this opportunity to gain competitive advantage.


Personal Information Economy 2016: Achieving Growth Through Trust
Event Venue: Kings Place, 90 York Way, London, N1 9AG
Event Date: Thursday, 29th September 2016 from 08.30 to 17.00 (GMT)
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Why PIE 2016?

Ctrl-Shift’s Personal Information Economy conference is the destination for business leaders wanting to transform the strategic challenge of trust around data into a powerful new business opportunity. The annual conference provides change makers with ground-breaking insights that inform business-building action.

Attendees benefit from:

  • Insight into how leading brands are embracing the challenge of growth through trust.
  • Exclusive first sight of innovative services, business models and strategies that are taking consumer value to new levels.
  • A clear understanding of how new Me2B approaches generate clear competitive advantage over those still pursuing tired and out-dated ‘push’ strategies.
  • Advice from those at the cutting edge on how to identify and tackle the practical and operational barriers.
  • A chance to meet those pioneering exciting new businesses based on new types of brand/customer relationship.

Speakers at PIE2016 includes:

  • Callcredit – Mike Gordon, Chief Executive Officer
  • Co-operative – Tom Taylor, Chief Product Engineer
  • Facebook – Stephen Deadman, Global Deputy Chief Privacy Officer
  • MyWave – Geraldine McBride, CEO and Founder

Our speakers

Who should attend?

  • Business leaders: strategy officers, innovation heads, chief marketing officers, chief data officers and data protection leads wanting to position their organisation at the forefront of the digital economy
  • Policy makers and regulators trying to build economies that deliver both growth and trust
  • Innovators and entrepreneurs who see the big opportunity and want to meet potential partners who can help them make it happen
  • Investors and venture capitalists wanting to capitalise on a new and fast growing market opportunity

Companies already attending include:

Acxiom, AIG, American Express, AVG, Barclays, BBC, BT, Callcredit, Deutsche Bank, Department of Business, Innovation & Skills, Experian, Facebook, Government Digital Service, HSBC, Manning Gottlieb, Moneysupermarket, NEC Group, O2, Open University, Post Office, Sainsbury’s, SABMiller, Schroders, Telefonica, Tesco, Timpsons, Verizon, Virgin and Visa.

Job titles of delegates include:

  • Chief digital officer
  • Head of strategy
  • Director of audiences
  • Lead data protection and privacy counsel
  • Chief data officer
  • Head of identity
  • Chief strategy officer
  • Head of policy strategy development
  • Executive director, head of marketing technology