Ctrl-Shift

Draft: Subject to revision

8.30-9.00am	Registration, Coffee
9.00-9.10am	Liz Brandt CEO, Ctrl-Shift: Welcome and Introductions
	Plenary session Most brands know they need to build trust around how they collect and use customer data. But some brands are getting ahead of the pack by leveraging trust as a springboard for ground-breaking new services and business models. What are the opportunities and who is seizing them?
9.10-9.25am	Alan Mitchell Strategy Director, Ctrl-Shift: Just how big is the Me2B opportunity?
9.25-9.45am	Keynote 1: Geraldine McBride CEO, MyWave: The “Personal Data Revolution” is Upon Us: How personal assistants and the next generation of consumer services will make the Personal Information Economy real
9.45-10.05am	Keynote 2: Dan Bates Data Innovation and Privacy Officer, O2: Navigating the journey to innovation and privacy
10.05-10:25am	Keynote 3: Andy Booth Information Business Director, New Business and Development Proposition, Barclays: Building an Information Business for our Customers
10.25-10.45am	Keynote 4: Stephen Deadman Global Deputy Chief Privacy Officer, Facebook: Building sustainable growth through transparency, trust, control and value
10.45-11:00am	Q&A
11.00 - 11.30am	Coffee
11.30-12.15pm	Track One: PIMS and the Me2B opportunity: market overview	Track Two: Building trust as a platform for innovation	Track Three: Reinventing financial services
		Sponsor: GBG	Sponsor: Miicard
	New Me2B business models are transforming customer/brand relationships. Why are they emerging now? And what value do they add?	How are leading brands building trust around personal data?	Fintech driven disruption is transforming the financial services industry. What are the new models, and what new opportunities do they open up?
11.30-11.45am	Jamie Smith Client Strategy Director Ctrl-Shift, will lead this interactive session where delegates have the opportunity to ask all the questions they were afraid to ask about Personal Information Management Services and the Personal Information Economy	Gareth Stephens Head of New Propositions Development, GBG: Using blockchain technology to build a digital economy based on trust	James Varga CEO Miicard, will lead this interactive session where we will explore the opportunities of new financial service offerings from the point of view of different stakeholders. This session includes Lee Birkett CEO, eMoney Union; Alan Gleeson VP of Marketing, Xpenditure; Anne Boden CEO, Starling Bank; Faisel Rahman MD and Founder, Fair Finance
11.45-12.00pm	Julian Ranger Chairman & Founder, digi.me: Maximising the personal data economy opportunity	Chad Wollen Global Head of Customer Permission Management, Vodafone: What actually builds and maintains customer trust?	Interactive session continues
12.00-12.15pm	Speakers joined in panel discussion by Luk Vervenne CEO, Synergetics	Speakers joined in panel discussion by David Evans, Director, Policy and Community, BCS and Jane Frost CEO Market Research Society	Panel Discussion
12.15-1.00pm	PIMS and the Me2B opportunity: Policy and Regulatory Implications	Building trust as a platform for innovation: case studies from the front line	Reinventing financial services
	In Europe, final negotiations on a new data protection regulation are underway. Current regulations assume there is a company collecting data about a customer ('Data Controller') and a passive 'Data Subject' whose data is being collected and used. But how should policy makers and regulators respond to a world where individuals are increasingly able to collect and use their own data on their own behalf and share data under their own control?	How brands are using trust as a platform for innovation, driving competitive value for customers and new revenue streams.	As new data sets become available – and customers are increasingly empowered with their own data – how can brands seize the initiative?
12.15-12.30pm	Discussion with Malte Beyer-Katzenberger Policy Officer EC DG Connect, Jonathan Bamford ICO, Stephen Deadman, Global Deputy Chief Privacy Officer, Facebook, and James Leaton Gray ex BBC, Director, The Privacy Practice	Tim Rudkin CEO, Saveawatt:How to transform the customer experience in the energy sector	Jerry Norton Managing Director – Financial Services, CGI: Banking as a platform: re-inventing banking for a world of bank APIs
12.30-12.45pm	Interactive session continues	Eric Robson CEO and Co-Founder, Wizeoni: The connected self: making the Internet of Things work with sensitive data	James Redfern Head of Sales, Ewise: The future of personal money management
12.45-1.00pm	Interactive session continues	Speakers joined in panel discussion by Olaf Klargaard, Director of Business Development, Digital Division, La Poste and Joss Langford, Co-founder, Coelition	Speakers joined in panel discussion by Larry Shapiro, CEO, Surely Group and Richard Peers Director Financial Services Industry, Microsoft
1.00 - 2.00pm	Lunch
2.00-2.45pm	Track One: Taking customer experience to new levels	Track Two: Identity and Beyond	Track Three: Reinventing marketing
	Sponsor: DADI		Sponsor: Autograph
	What sorts of experience are customers looking for when using online information services?	What new models for identity assurance are emerging, how far have they got, and what opportunities do they provide?	How are brands innovating to achieve relevance, customer permission and ROI in marketing and advertising?
2.00-2.15pm	Paul Regan Senior Product Manager, Haymarket Consumer Media: Creating trusted data-driven experiences online	Kim Cameron Distinguished Engineer & Identity Architect, Microsoft: Building a trust framework to manage identity relations with customers	Henry Lawson CEO, Autograph: Unleashing the power of permissioned profiles
2.15-2.30pm	Felicity Algate Director, Behavioural Insights Team: What prompts users to change their behavior?	Don Thibeau CEO, Open Identity Exchange:Instrumenting Trust in a Zero Trust Ecosystem	Henry Lawson joined in panel discussion by Dan Mogg, Senior Manager, Marketing Transformation, Lloyds Bank and StJohn Deakins, CEO, Citizen.Me
2.30-2.45pm	Edi Immonen CEO, Glome: Delivering personalised experiences with no personal data	Tom Loosemore Director of Digital Services, The Co-operative Group: The power of identity to transform service, experience and business models	Panel Discussion continues
2.45-3.30pm	Building great customer experience	Identity and Beyond continued	Reinventing marketing
	What skills, capabilities and technologies do companies need to deliver these experiences?	How and why the emerging market for verified attributes will transform company / customer relationships - and how to seize the opportunity.	What are the technical, legal, and consumer barriers innovators face in turning marketing into a service - and how are they being overcome?
2.45-3.00pm	Stephen Kennedy CEO, Magpie: Next Gen customer experience	Sarah Munro VP Product & Propositions, Barclays The power of digital identity and verified attributes	Martin Hayward Senior Vice President Digital Strategy, AIMIA: Oops! Your algorithm is showing!
3.00-3.15pm	'Closing the Gap and going viral with Gen Z and Millennials'- MyWave's Customer Experience Officer Amy Johnson demystifies how we can meet the needs and wants of the new online generation.	Matt Stroud Head of Personal Data and Trust, Digital Catapult: How Trust Frameworks can turn identity into an opportunity rather than a problem	Chris Combemale CEO, DMA: Principles for building trust and building long term brand value
3.15-3.30pm	Speakers joined in panel discussion by Katryna Dow CEO & Founder, Meeco	Speakers joined in panel discussion by Dr. Ann Cavoukian, Former Privacy Commissioner for the State of Ontario, Privacy by Design including David Alexander, CEO, Mydex CIC	Julia Porter Director of Consumer Revenues, Guardian News and Media: Putting these principles into practice
3.30-4.00pm	Tea
	Plenary session The strategic response
4.00-4.10pm	Jamie Smith Client Strategy Director, Ctrl-Shift: Building your brand as an information service
4.10-4.55pm	Growth through trust: case studies from the front line Empowering customers with their data builds trust and energises innovation. In this panel session, leading practitioners will discuss their experiences opening up a transformational new market Shawn O'Neal, VP Global Data and Marketing Analytics, Unilever Jonathan Peachey Launch Director, myBBC, BBC Stephen Deadman Global Deputy Chief Privacy Officer, Facebook Dan Bates Data Innovation and Privacy Officer, O2
4.55-5.00pm	Closing remarks, Liz Brandt, CEO, Ctrl-Shift
	Drinks

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Agenda

11.30-12.15pm

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2.00-2.45pm

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