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The Personal Information Economy 2015 - Growth Through Trust. The rise of Me2B commerce. December 8, Kings Place, 90 York Way, London. Register


As a new digital age unfolds brands have a make-or-break strategic opportunity to place their customer relationships on a powerful new footing.

The opportunity: to work with customers to create new ‘Me2B’ services that empower them with data and help them use this data to meet previously unmet needs, such as making better decisions and organising and managing their lives better.

Brands that enable these new relationships and services are sustaining and deepening customer trust, growing revenue streams and profits, differentiating themselves in crowded markets, and positioning themselves strategically at the forefront of the digital economy.

Personal Information Economy 2015: Growth Through Trust
The rise of Me2B commerce
Event Venue:
Kings Place, 90 York Way, London, N1 9AG
Event Date: Tuesday, December 8th 2015 from 09:00 to 19:00 (GMT)
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Personal Information Economy 2015 Venue

Why PIE 2015?

Ctrl-Shift’s Personal Information Economy conference is the destination for business leaders wanting to transform the strategic challenge of trust around data into a powerful new business opportunity. The annual conference provides change makers with ground-breaking insights that inform business-building action.

Attendees benefit from:

  • Insight into how leading brands are embracing the challenge of growth through trust.
  • Exclusive first sight of innovative services, business models and strategies that are taking consumer value to new levels.
  • A clear understanding of how new Me2B approaches generate clear competitive advantage over those still pursuing tired and out-dated ‘push’ strategies.
  • Advice from those at the cutting edge on how to identify and tackle the practical and operational barriers.
  • A chance to meet those pioneering exciting new businesses based on new types of brand/customer relationship.

Speakers at PIE2015 included:

  • Aimia – Martin Hayward, Senior Vice President, Global, Digital Strategy and Future (which runs the Nectar loyalty scheme)
  • Facebook – Stephen Deadman, Global Deputy Chief Privacy Officer
  • Barclays – Andy Booth, Director, New Business and Proposition Development, Barclays Information Business
  • BBC – Jonathan Peachey, Launch Director, MyBBC
  • MyWave – Geraldine McBride, CEO and Founder
  • O2 – Dan Bates, Data and Innovation Privacy Officer
  • The Guardian – Julia Porter, Director of Consumer Revenues
  • Microsoft – Kim Cameron, Architect of Identity
  • Cooperative Group – Tom Loosemore, Director of Digital Services

Our speakers

Who should attend?

Senior decision makers and budget holders in consumer facing brands and their technology providers with responsibility for:

  • Marketing and brand strategy
  • Product/service development and innovation
  • Customer relationship management
  • Strategy and brand
  • Information technology
  • Governance and compliance

PIE2015 delegates included senior executives from:

Adidas, AIG, Aimia, Anthemis, Aviva, AXA, Barclaycard, Barclays, BBC, BIS, British Airways, BT, Cabinet Office, Callcredit, Centrica, Competition and Markets Authority, Dunnhumby, EC, Experian, Facebook, Gates Foundation, GDS, GS1, GSMA, Guardian News & Media, GfK, Haymarket Publishing, House of Fraser, John Lewis, La Poste, Lloyds Bank, Manning Gottlieb OMD, Microsoft, NEC, Orange, Post Office, Renault, Royal Bank of Scotland, Royal Mail, Saga, Sainsburys, Sainsbury’s Bank, Samsung, SAP, Schroders, Shell, Sonae, Starbucks, Swift, TalkTalk, Telefonica, Teradata, Tesco, Toshiba, Virgin, Vodafone.

Personal Information Economy Showcase

The PIE Showcase will demonstrate the range, richness and innovation potential of new personal information management services. This is your opportunity to discover the very services that are revolutionising marketing and customer engagement strategies, and opening up new business models and revenue streams – ahead of your competition.

Citizen Me

The CitizenMe App. Your digital life has real value. It’s an asset you already own, and it consists of data that’s all about you, so we call it MeData. The CitizenMe app helps you to control, use and trade your MeData in ways that benefit you personally. Choose how your MeData will benefit you today. gives you back control of your personal information, letting you search and share it on your terms, for your benefit. The free app creates a personal, searchable and safe library of your data from across your social media accounts and soon from additional sources such as financial, health and shopping.


eWise is a leading international provider of Personal Financial Management and Account Aggregation solutions. eWise Money Manager is used by many of the world’s most innovative banks including HSBC, Westpac and FirstDirect. Founded in 2000 and headquartered in Switzerland, eWise has operations in Europe, Asia, US and Australia. Learn more at


GBG is a global specialist in identity data, helping organisations make decisions about the people they employ and the customers they serve. Today’s digital economy relies on everyone having access to data they can trust. Our solutions help to fight fraud and cybercrime, to improve customer experience and to keep children and vulnerable adults safe.


Glome is a unique service for businesses to personalise their offerings and serve users in real time across multiple devices. For users we enable a frictionless way to get service from businesses any time and from any device – nothing is required from users: no registration, no apps to install.


Kybe turns your data into a powerful resource which you can share with brands in exchange for rewards, cash and personalised offers. Kybe uses artificial and social intelligence to create discrete Clusters™ of information tailored to your needs, giving you and the brands you trust an unprecedented level of convenience, value and control.


Welcome to the API-of-Me. Simplify life with all your important information at your fingertips. Privately chat and share data on your terms with the people and organisations you trust. Browse, bookmark and shop without being tracked. Signal your intentions with personalised notes and photos. Meeco is your secure personal cloud, synched across all your devices and available everywhere you want to be.


Mydex CIC operates a secure, certified, cloud-based platform that allows individuals and organisations to seamlessly exchange verified data with full consent. This reduces friction, effort and risk whilst increasing customer omni-channel engagement. Mydex CIC is a neutral, cost-effective enabler for a trusted two-way digital channel, improving security and satisfaction for all.


MyWave personalises the relationship between businesses, customers and things. We flip the old Customer Relationship Management (CRM) model on its head. MyWave CMR (Customer Managed Relationship) allows dynamic two-way relationships where the customer is in charge of their data and the experience.


Synergetics, (Antwerp, Eindhoven Newcastle upon Tyne), has been active in the area of technological innovation of Human Capital and Health since 1995.

Synergetics’ community-based Personal Data Ecosystem platforms are based on open standards and have strong end2end trust assurance and allow both trusted transactions and privacy-preserving analytics insights.


At Wizeoni, we believe that a customer-centric approach to personal digital data makes sense for individuals and the organisations that serve those individuals. Wizeoni’s Personal Data Management Platform allows enterprises to deliver meaningful IoT services in a privacy preserving, scalable manner. Wizeoni has emerged from cutting edge research at Telecommunications Software and Systems Group, TSSG is an internationally recognized centre of excellence for ICT research and innovation.