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Cutting to the chase

Posted on: Monday 27th of February 2012

I was talking with someone over the weekend who suggested that when you meet somebody who is expert in a field you aren’t familiar with, ask them to tell you the two things you need really need to know.

Applying this to the control shift I came up with the following.

1) Thanks to the information age, consumer empowerment is an inexorable trend which is taking many forms.

2) Empowering consumers opens up far more business opportunities than trying to control them.

Can anyone improve on that?

Alan Mitchell