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Predictions for development of the personal data market

Posted on: Friday 28th of September 2012

Are you interested to find out the future legislative, technical and commercial developments in the personal data landscape? We’ve created a dynamic online timeline charting the evolution of key events over the next five years as we see it. This will be a living resource; we’ll update the projection on a regular basis and if you have any contributions or comments we’d love to hear from you. We hope it will be a really useful tool for those who are investigating their opportunities in the market and wanting to inform their strategy and approach.

Drawing on a lively debate at a recent Ctrl-Shift Explorers’ Club event we’ve mapped out the events and predictions from now until 2017 looking through the lenses of: social and cultural changes; corporate commercial activity; entrepreneurial activity; technology; and legislation, regulation, policies, protocols and standards.

So what does the current timeline foresee?

  • Technological and legislative developments such as legal backing for midata, new EU data protection legislation, a US Consumer Bill of Privacy Rights and Microsoft’s backing of ‘Do Not Track’ in its new browser, are prompting a major rethink of consumer/personal data strategies in leading organisations across the world. Helping individuals protect and manage their own data is fast becoming a market in its own right.
  • 2013 will see an acceleration of these trends as the market for Personal Data Stores takes off, strategic repositionings by major corporates are announced, and large scale investments into new data sharing infrastructure and trust frameworks proceed.
  • For consumer-facing organisations in both the private and public sectors, earning a position as customers’ trusted information sharing partners will become a priority as as fairness and transparency, value and trust become critical issues.
  • Market winners will be organisations and entrepreneurs developing Personal Information Management Services, which help individuals manage and use their own data to run their lives better .

Thank you to all the original contributors and to graphic artist Joel Cooper for his great illustrations.