Close ☰
Menu ☰

The Intention Economy

Posted on: Tuesday 8th of May 2012

“Customer power will be personal, not just collective. Each customer will come to market equipped with his or her own means for collecting and storing personal data, expressing demand, making choices, setting preferences, proffering terms of engagement, offering payments, and participating in relationships – whether those relationships are shallow or deep, and whether they last for moments or years. Those means will be standardised. No vendor will control them.”

This paragraph sums up the subject matter of Doc Searls’ new book The Intention Economy – and the trend towards ‘VRM’ or Vendor Relationship Management.

I’ll do a proper review later. But it’s great to have a book out there getting the debate going.

Alan Mitchell