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Hidden Radicalism behind Government’s mydata strategy

Posted on: Friday 15th of April 2011

The Government’s new programme ‘Better Choices: Better Deals’ represents a significant acceleration in the trend towards consumer empowerment. They even call it a ‘Consumer Empowerment Strategy’. We’ve prepared a mydata briefing on what this means for organisations. It’s free!


The announcement is a first on two fronts:

1) Its ‘mydata’ programme encourages companies to release data they hold about individuals back to them, so that they can use this data for their own purposes. This is the first major Government initiative, globally, towards a changed personal data consensus: personal data is a personal asset, and individuals should have the right and ability to manage and use this asset to pursue their own goals.

2) The Government programme is also the first official recognition that there is a market for decision-making services (or ‘choice tools’ in Government parlance) that operates independently of existing markets for products and services – the market for what we call Personal Information Management Services (PIMS).

Want to know more?

Do you want to join your peers in debating this initiative and related issues? If so, then join our new Explorers Club on May 12 (in central London). It’s got a packed agenda including slots on both the Government’s new mydata initiative and on PIMS.