Items tagged "marketing"
Read about our views on marketplace changes as well as updates on our research and event programmes.
Many of you familiar with our work will have heard us use the phrase "tipping point"; and one of these may well have emerged with Facebook Gestures - as one commentator put it Prepare for the Oversharing Explosion. Well, we think we've reached a smaller one, albeit still significant, in our business - it is time to expand! It's exciting and you may be able to help us.
First up, we're after two business development professionals. And no, we're not using BDM as a euphemism for sales. We need two people who can listen carefully to our clients'…
The May newsletter covers the Government's mydata, a Europe wide assessment of consumer empowerment, a market round-up and to plug your chance to meet the Control Shift team next week.
The Government’s mydata initiative - covered in our last newsletter - is moving to its next stage. We’re glad to announce that Ctrl-Shift will be working with Department of Business Innovation and Skills as a member of the Project Board to set up the programme of work and make the strategy a reality.
The initiative aims to encourage companies holding customer data to release the data back…
Attended an excellent event at Nesta this morning. Four great speakers all revealing how new services designed around the user are making real savings for the NHS and other parts of the NHS. The introductory remark was that if 1% of consultations could take place at home, this would save the NHS £250m a year. It's a huge saving and opportunity.
* Adil Abrar, founder and director, Sidekick Studios. Sidekick are behind the Buddy project, part of NESTA’s Reboot Britain programme looking at new solutions for public services, helping patients with anxiety and depression to track…
There are two sides to the control shift.
1) The first is organisations realising that the quest for control over customers is futile and counterproductive.
2) The second is actual shifts in control, due to (for example) changes in the way information is collected, managed and used.
This blog explores how the quest for control came about, and why it causes so many problems.
We're about to start our longest ever project - one that we think will take us to 2020 and maybe beyond. And we need your help.
We're setting out on a simple task: to track the change in control from provider to buyer. Much has already happened but much more is still to come. We want to be able to provide evidence of that change. We're already looking at what companies are doing and how their behaviours and practices are changing.
Now it is time for the consumer or buyer to have their say. We're going to be running a…
It's our job here at Ctrl-Shift HQ to track what marketing and customer service departments are up to but sometimes that does cross over into our personal lives. So this brief post (well rant) is a result of stuff I've been sent at home that really does highlight the major challenges that industry faces in getting "opt-in" sorted - or they will be faced with a major trust problem.
First up, a leading telecoms supplier sent me an offer for a broadband and call offer. Apart from the fact that the small print was in light grey (and close to…