Items tagged "Facebook"
Read about our views on marketplace changes as well as updates on our research and event programmes.
We've been pondering some mega-trends on this site for some while.
1. The rise in the volumes of data available (so called Big Data).
2. The lack of efficiency in the advertising model.
3. How technology is now literally in the hands of the customer.
Each is a driver of change and combined they create a massive opportunity for a re-alignment of the relationship between buyers and sellers. Understanding how to illicit and use Volunteered Personal Information (VPI) is at the heart of being able to do this. But in order for the far reaching opportunities of VPI to be realised, people have to take time to contribute…