CTRL-SHIFT NEWS - SEPTEMBER 2012
Read about our views on marketplace changes as well as updates on our research and event programmes.
Are you interested to find out the future legislative, technical and commercial developments in the personal data landscape? We’ve created a dynamic online timeline charting the evolution of key events over the next five years as we see it. This will be a living resource; we’ll update the projection on a regular basis and if you have any contributions or comments we'd love to hear from you. We hope it will be a really useful tool for those who are investigating their opportunities in the market and wanting to inform their strategy and approach.
Drawing on a lively…
Think tank Demos has published an important report, The Data Dialogue, which concludes that, “none of the potential gains of the information revolution can be realised unless people are at the heart of any new settlement”. It highlights the agenda shift that needs to happen if businesses are to capitalise on the new wave of innovation and opportunities which we predict can be created when information becomes a tool in the hands of the individual.
Demos state, "Data and information sovereignty is the next big consumer issue. The Populus survey suggests that people share an increasing amount of information…
This week’s issue of Marketing Magazine carries a cover story written by me called ‘Beyond Advertising: Why Consumer Services Is Trumping Traditional Marketing’.
The key passage in the article goes like this:
"The simplest and most important driver of change is the basic fact of the information age. Not long ago – the pre-internet era of three TV stations for example – information/content was relatively scarce and available consumer attention was abundant. But now we’ve entered an era of information overload and clutter and the tables have turned. Power is shifting from the content/information provider to the attention owner.
According to Professor Nigel Shadbolt, the UK Government’s Information Advisor, interviewed on Radio 4’s You and Yours programme this week, the midata initiative will spur UK innovation. It will unlock and stimulate a whole range of new personal information management services to help people use their own data to support and inform them about their lives. Many of these services, he said, we can’t yet imagine, but some are on the horizon and a new UK industry will emerge.
This is what he said about what midata is aiming to address.
"The idea behind midata is that all of our interactions…
Our search has started for a Junior Research and Marketing Analyst to join our expanding team. As the personal information market fast evolves – with developments in personal data stores and new personal information management services – we’re embracing exciting times and we have a fantastic opportunity for someone with the right aptitude and application to grow with us.
The successful candidate will work alongside our lead consultants and strategists on ground-breaking projects, helping businesses to capitalise on new market opportunities, and governments and international organisations to design the future personal data landscape. Additionally, they will support Ctrl-Shift’s…