CTRL-SHIFT NEWS - DECEMBER 2010
Read about our views on marketplace changes as well as updates on our research and event programmes.
To help organisations assess their VPI readiness, we’ve developed a free Readiness Test. It only takes 15 minutes to complete. Try it! It will help you set a benchmark to help you monitor your progress towards a world where you and your customers genuinely work together.
VPI is information that only individuals know, which they could share with organisations if they saw good reason to. (For a 5 minute introduction to the essentials of VPI, get our free Briefing from here).
VPI is certainly an opportunity for organisations, but it’s also a challenge.…