CTRL-SHIFT NEWS - APRIL 2010

Read about our views on marketplace changes as well as updates on our research and event programmes.

Great day out at an event run by the helpful people at Telco2.0. The key issue under discussion were the future business models for the telco industry and one of the main themes was customer data.

The core of that discussion was that Telcos collect a lot of customer data and the issue was how that could be exploited?! Hmm not a great starting point. However the presentation from Phil Laidler, a Telco2.0 director and analyst, that followed certainly caused discussion. The presentation was based on a group discussion of about 40 people organised by Telco2.0 on…

Two more articles explore the on-going control shift.

The first article comes from McKinsey and discusses the effects of word-of-mouth on marketing. The article starts off thus:

“The sheer volume of information available today has dramatically altered the balance of power between companies and consumers. As consumers have become overloaded, they have become increasingly skeptical about traditional company-driven advertising and marketing and increasingly prefer to make purchasing decisions largely independent of what companies tell them about products.
This tectonic power shift toward consumers reflects the way people now make purchasing decisions ….”

Unfortunately, the rest of the…

Fundamental, radical shift of control over personal data back to the individual is on the agenda whichever main party wins the next election. From the Labour manifesto yesterday:
We will explore how to give citizens direct access to the data held on them by public agencies, so that people can use and control their own personal data in their interaction with service providers
From the Conservative manifesto:
Wherever possible, we believe that personal data should be controlled by individual citizens themselves.
This principle is key to the "Control Shift". It will be government policy.…