Read about our views on marketplace changes as well as updates on our research and event programmes.

You know things are on the move when, suddenly, concepts that were hardly talked about a few years ago are now on everyone’s lips. That’s what’s happening right now with ‘transparency’ and individuals having ‘control’ over their personal data. These were the themes at the Market Research Society conference session on personal data. They’re also emerging as part of the UK general election battle.


The costs of ‘control’

So it’s time to dig a little deeper. Are transparency and control unadulterated benefits? The answer, sadly, is ‘No’. They have a cost – a potentially high cost at…

Interesting debates at last week’s Westminster e-forum on ‘Data protection policies and business opportunities’.

In personal data circles today there’s endless hand-wringing about the problem of ‘informed consent’. It’s now universally recognised that current approaches to consent, based on the publication of privacy notices and tick box mechanisms to agree to terms and conditions, are not working. Nobody reads them. Nobody understands them. And because they can say almost anything a lawyer fancies writing into them, far from protecting consumers they’re doing precisely the opposite.

So the quest is on for better ways achieve ‘informed consent’.

But should we really…

Transparency, access, control, value. Suddenly, when it comes to personal data these words now seem everywhere.

The latest body to embrace the ideals of transparency, access, control and value is the Consumer Goods Forum (CGF) with a new set of Consumer Engagement Principles. The CGF is a little known but hugely powerful body representing all the world’s biggest consumer goods manufacturers and retailers. It includes retailers like Wal-Mart and Kroeger in the US and Tesco and Sainsbury’s in the UK, plus branded goods manufacturers like Nestle, Unilever and Procter & Gamble. The combined sales of Consumer Goods Forum members…

Privacy: the elephant in the room

Posted: 28th January, 2015 | 0 comments

Today, January 28, is International Privacy Day, a day designed to raise awareness and promote best practices for privacy and data protection. Looking forward, we see four defining trends.

1. Privacy is a personal setting

When push comes to shove, only the individual knows what information he or she feels comfortable sharing with who, in what context, for what purposes. The days of tablet of stone, one-size-fits-all 'privacy policies' announced by organisations in a top down manner as the terms on which a relationship will be conducted are numbered. Blanket privacy policies are being supplemented and, increasingly, replaced by mechanisms and…