The opportunities for organisations arising from a new personal information economy are game changing. Ctrl-Shift is the world’s leading market analyst and consulting business helping organisations to capitalise on these opportunities. As trusted personal information sharing becomes central to the creation of digital value, we work with market leading organisations providing evidence, insight and advice to make sense of market trends, identify and size market opportunities, and lead innovation and change programmes for efficiency and growth.
Liz has over 20 years business experience in the public, private and 3rd sector across multiple disciplines including CRM, digital media, customer service design and strategic marketing with one underpinning drive, to improve service for the individual.
Alan has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy.
David is an experienced leader of consulting and technology services businesses - both public and private. Strongly customer and sales focused, David has experience in building start-up enterprises into successful consulting brands - his previous business, Charteris Ltd, growing to become one of the top 40 management consulting businesses in the UK.
Jamie is Senior Consultant at Ctrl Shift, specialising in proposition development, innovation strategy and research, project management and organisation change.
Ian has over 25 years experience in IT working across the Telco, Banking, Utility and Retail Sectors. Ian combines a unique mix of Technical Experience and know-how, alongside strong communication and Business Consultancy skills and is at the forefront of speaking and delivering agility into large organisations.
Kane joined Ctrl-Shift at the start of 2015 to provide much needed support on project work. In 2012 he completed a MA in Cultural and Creative Industries at King’s College London, during which time he also worked in the insight department of a leading media monitoring and analysis company. Before starting with Ctrl-Shift Kane managed the membership arm of a media and business networking company in central London.
Reuben joined Ctrl-Shift as a Research Intern in May 2012. He is a researcher and consultant specialising in Personal Data. Reuben is also undertaking a PhD exploring how individuals can understand, control and benefit from the Personal Data.
Ben joined Ctrl-Shift in 2011 and has substantial experience in the fields of both core analytical research and strategic delivery. His expertise ‘key words’ are proposition development, innovation, digital strategy and digital service design and delivery.
Ruth is a results focused programme manager and strategy consultant, who has delivered creative and effective solutions for a range of public and private sector clients. Ruth specialises in new service design and the innovative use of digital channels.
Clare McKitrick joined Ctrl-shift as a consultant in 2013. She specialises in digital innovation and service design helping organisations re-invent their services for the Internet age.
Graham is a highly motivated management consultant with 25 years experience directing business transformation projects.
Oscar is an experienced analyst and business consultant. Oscar specialises in helping organisations use information more effectively to improve their performance and generate valuable insights for innovation.
Ctrl-Shift was founded in 2009 by a management team with long experience in personal data and consumer trends and passionate about the opportunities created by the control shift. We have a variety of analysts and consultants, all of whom have senior industry experience. Across the team we have firsthand experience of digital marketing, multi-channel and ebusiness, CRM, customer insight and customer centric strategies, technologies and processes.