About Us

The opportunities for organisations arising from a new personal information economy are game changing. Ctrl-Shift is the world’s leading market analyst and consulting business helping organisations to capitalise on these opportunities. As trusted personal information sharing becomes central to the creation of digital value, we work with market leading organisations providing evidence, insight and advice to make sense of market trends, identify and size market opportunities, and lead innovation and change programmes for efficiency and growth.

Ctrl-Shift was founded in 2009 by a management team with long experience in personal data and consumer trends and passionate about the opportunities created by the control shift. We have a variety of analysts and consultants, all of whom have senior industry experience. Across the team we have firsthand experience of digital marketing, multi-channel and ebusiness, CRM, customer insight and customer centric strategies, technologies and processes.

Liz Brandt

Liz Brandt

CEO

Liz has over 20 years business experience in the public, private and 3rd sector across multiple disciplines including CRM, digital media, customer service design and strategic marketing with one underpinning drive, to improve service for the individual.

Liz Brandt

Liz Brandt

CEO

Liz has over 20 years experience in consulting and has spent the last 14 building and running innovative businesses that focus primarily on the digital interaction between business and consumers. Throughout here career Liz has worked both in and for large corporates and has developed deep skills and strong networks across private, public and the 3rd sectors. Since the beginning of her career Liz has worked at the disruptive edge, where business and technology meet. She brings deep and strong experience in the impact on business models and operating environments of the shifting landscape of consumers, digital, trust and value.

Liz combines vision married with evidence and market knowledge, business strategy and operational implementation and the ability to bring together strong teams to deliver extraordinary results. 

Alan Mitchell

Alan Mitchell

Strategy director

Alan has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy. 

Alan Mitchell

Alan Mitchell

Strategy director

Alan has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy.

In 1997 he wrote the Financial Times report Brand Strategies in the Information Age. In 2001 he wrote Right Side Up and 2005 The New Bottom Line, which introduced and fleshed out the concept of ‘buyer-centric commerce’. He founded the Buyer Centric Commerce Forum with Liz Brandt in 2005.

Alan serves on the steering committee of Harvard Law School Berkman Center for Internet and Society ‘Project VRM’ and on the editorial boards of The Journal of Brand Management and The Journal of Direct, Digital and Database Marketing. He is a founder of the Mydex Community Interest Company with William Heath and Iain Henderson. 

 

Chris Nutt

Chris Nutt

Business development director

Chris joined Ctrl-Shift in February 2012 as business development director. He has over 20 years’ experience in helping organisations harness technology and align their processes, systems and people to deliver products and services to consumers in the most agile way. 

Chris Nutt

Chris Nutt

Business development director

Chris joined Ctrl-Shift in February 2012 as business development director. He has over 20 years’ experience in helping organisations harness technology and align their processes, systems and people to deliver products and services to consumers in the most agile way.    

Chris has worked as a strategic advisor with some of the UK's most successful brands, many in the retail sector. His experience ranges from designing and implementing customer insight solutions through to the development and management of strategies for transforming multi-channel  businesses.  

Claire Hopkins

Claire Hopkins

Marketing and communications director

Claire leads for Ctrl-Shift where there a need for expert marketing communications, stakeholder and programme management. She has been a member of the team since 2009.

Claire Hopkins

Claire Hopkins

Marketing and communications director

Claire has twenty years' experience as a marketing communications expert. She has undertaken numerous analyst, project management and advisor roles for Ctrl-Shift including for the Department for Business, Innovation and Skills midata programme, for NESTA, and for the Technology Strategy Board drafting a preparatory study of the potential market barriers, enablers, business models and value chains for the future market of Internet of Things. 

Claire's previous roles have included senior positions in international communication agencies such as Hill and Knowlton, in blue-chip organisations such as Hewlett-Packard and Dell, and in the public sector.

In the past Claire ran the internal communications function for Dell in Europe Middle East and Africa, managing executive communications as well as numerous change programmes. Claire has an MBA from the Bath School of Management and is a certified Prince 2 Practioner.


David Pickering

David Pickering

Chairman

David is an experienced leader of consulting and technology services businesses - both public and private. Strongly customer and sales focused, David has experience in building start-up enterprises into successful consulting brands - his previous business, Charteris Ltd, growing to become one of the top 40 management consulting businesses in the UK.

David Pickering

David Pickering

Chairman

David is an experienced leader of consulting and technology services businesses - both public and private. Strongly customer and sales focused, David has experience in building start-up enterprises into successful consulting brands - his previous business, Charteris Ltd, growing to become one of the top 40 management consulting businesses in the UK. David also has extensive corporate experience including in business performance transformation, strategy development and delivery, and proposition design. As a Director of global IT services firm Logica he led the growth of some of its largest operating units.

David’s passion is in helping businesses deliver their real potential, particularly through customer and sales-led growth strategies. Over his career he has worked with a wide variety of technology-based solutions and consulting businesses.  These have ranged from start-ups to enterprise scale businesses. He is a Chartered Engineer and Fellow of the British Computer Society.

Reuben Binns

Reuben Binns

Research Intern

Reuben joined Ctrl-Shift as Research Intern in May 2012. He is a researcher and consultant specialising in Personal Data. Reuben is also undertaking a PhD exploring how individuals can understand, control and benefit from their Personal Data.

Reuben Binns

Reuben Binns

Research Intern

Reuben holds a BA and MSc from the university of Cambridge. He is currently undertaking a PhD, exploring how individuals can understand, control and benefit from their personal data, at the University of Southampton. He has experience in SMEs developing innovative services based on personal data analytics.

Reuben will support Ctrl-Shift’s research programme as a researcher and consultant specialising in Personal Data. 

Ruth Parkinson

Ruth Parkinson

Consultant

Ruth is a results focused programme manager and strategy consultant, who has delivered creative and effective solutions for a range of public and private sector clients. Ruth specialises in new service design and the innovative use of digital channels.

Ruth Parkinson

Ruth Parkinson

Consultant

Originally trained as a journalist and broadcaster, Ruth worked with the BBC for several years. Whilst there, she studied for an MBA before moving into BBC Strategy and then to external management consultancy.

Ruth is a highly effective communicator and negotiator, skilled at managing large-scale projects involving multi-disciplinary teams from a range of organisations. Previous clients include the Department for Education, the BBC, Disney and NHS Direct.

Ray Stone

Ray Stone

Consultant

A First Class Honours graduate in Mathematics, Operational Research, Statistics and Economics from The University of Warwick, Ray has extensive cross sector experience, from internal planning/consultancy at Thorn Emi and Courage to external consultancy at Deloitte, Haskins & Sells.    


 

Ray Stone

Ray Stone

Consultant

Ray is particularly experienced in finding and implementing practical solutions to complex business, financial and market issues. This work often involves impact studies, bid models and the development of forecasts and business planning tools for clients.

As Main Board Director he was responsible for Modelling & Forecasting consultancy at the Henley Centre (The Futures Company). Ray established and developed key clients in the Leisure Industry. Projects included sector models of the National Lottery, Betting, and Racing. His analysis is frequently used and quoted in discussions with the UK Treasury and other government departments.

Ray's previous roles have included: Director, The Henley Centre, now called The Futures Company; Director, Retail Solutions; Senior Management Consultant, Deloitte Haskins & Sells; Planning Liaison Manager, Thorn EMI; Market Planner, Atkins Planning (within WS Atkins Group); and Operational Research Analyst, Courage Ltd. 

Alice Gibbs

Alice Gibbs

Marketing communications coordinator

Alice joined Ctrl-Shift in January 2013. She has an MA in Visual Culture and experience in social media, marketing communications and market research analysis.

Alice Gibbs

Alice Gibbs

Marketing communications coordinator

Alice graduated from the university of Westminster in 2012 with an MA in Visual Culture. She also has an undergraduate degree in BA Architecture (Design Studies). Since graduating she has worked as marketing intern for Somerset House Trust and has experience in social media management, marketing communications and market research analysis.

Alice supports Ctrl-Shift’s marketing communications outreach and stakeholder engagement helping to grow the business and develop the brand as the personal data landscape rapidly evolves.

Clare McKitrick

Clare McKitrick

Consultant

Clare McKitrick joined Ctrl-shift as a consultant in 2013. She specialises in digital innovation and service design helping organisations re-invent their services for the Internet age. 

Clare McKitrick

Clare McKitrick

Consultant

Clare McKitrick is a digital innovation and service design specialist who helps organisations re-invent their services for the internet age. She analyses their needs and those of their customers; designs channel, service and product roadmaps to meet those needs; runs prototypes to enable learning; then manages the programme of online delivery that fully embeds the new digital services into each organisation’s structure, culture and processes. The results: improved reach, closer relationships with customers, lower costs, enhanced innovation.

Recently returned from a stint in France, she is a keen supporter of the French startup scene and is a mentor for startups at LeCamping, Paris’s premier startup accelerator.

Oscar Alexander

Oscar Alexander

Consultant

Oscar is an experienced analyst and business consultant. Oscar specialises in helping organisations use information more effectively to improve their performance and generate valuable insights for innovation.

Oscar Alexander

Oscar Alexander

Consultant

Oscar is an information strategy and analytics specialist who helps organisations leverage data to inform process improvement, new proposition development and enhanced performance and contract management. Oscar is skilled in business modelling, process and service design, requirements specification and business intelligence system design and development. Previous clients include NBC Universal, Aimia, Asda, Wiltshire Council and Plymouth City Council.

Ian Banner

Ian Banner

Senior consultant

Ian has over 25 years experience in IT working across the Telco, Banking, Utility and Retail Sectors. Ian combines a unique mix of technical experience and know-how, alongside strong communication and business consultancy skills and is at the forefront of speaking and delivering agility into large organisations.

Ian Banner

Ian Banner

Senior consultant

Before joining Ctrl-Shift in 2013 Ian spent five years working at Telefonica in the UK leading their Agile Transformation and most recently Enterprise Architecture Team. Ian combines a unique mix of technical experience and know-how, alongside strong communication and business consultancy skills and is at the forefront of speaking and delivering agility into large organisations. 

Ian brings a deep experience and enthusiasm on how to organise and work in large organisations, how to deliver large complex, multi-million euro projects and how to have fun whilst doing it.

Ian also travels and preaches on Social Change, and is the UK Chair of Forever Care Homes, a Ugandan charity helping protect orphans who have lost parents through AIDS.

Jamie Smith

Jamie Smith

Senior consultant

Jamie is Senior Consultant at Ctrl Shift, specialising in proposition development, innovation strategy and research, project management and organisation change. 

Jamie Smith

Jamie Smith

Senior consultant

Jamie is Senior Consultant at Ctrl Shift, specialising in proposition development, innovation strategy and research, project management and organisation change. 

He has ten years business and innovation consulting experience gained from Deloitte and BT, having delivered a wide range of projects for both public and private sector clients.

With insight into how technology is empowering individuals to connect, share and learn, and a particular focus on personal data and information management, Jamie brings both strategy and delivery experience in how organisations can react to the opportunities and challenges emerging from the digital economy.

Jamie holds a first class Masters degree in Electronic Engineering from the University of York.

Nadege Chaffaut

Nadege Chaffaut

Marketing intern

Nadege joined Ctrl-Shift as a Marketing Intern in February 2014. She is also undertaking a Masters Degree in Communications focusing on strategic communications planning, marketing and branding. 

Nadege Chaffaut

Nadege Chaffaut

Marketing intern

Nadege holds a BA in Creative Writing from Carnegie Mellon University with extensive coursework in graphic design. She is currently undertaking an MA in Communications from Sciences Po, specialising in strategic communications planning, marketing and branding.

She will support Ctrl-Shift’s marketing department in the planning, execution and marketing of the company’s Personal Information Economy event, as well as its wider stakeholder engagement programme as the need for expertise in personal data continues to grow. 

What is the control shift?

The control shift is a series of interconnected shifts in the relationship between individuals and organisations. Different aspects of this control shift include:

  • The organisation as manager of customer data to individuals managing their own data.
  • Information as a tool in the hands of the organisation to information as a tool in the hands of the individual.
  • Individuals as consumers of information/content to individuals as producers of information about themselves (the rise of VPI or Volunteered Personal Information).
  • Companies managing their relationships with customers (CRM) to customers managing their relationships with suppliers (VRM or Vendor Relationship Management).
  • Brands sending messages to target audiences to individuals signaling intentions to buy to markets/suppliers.
  • Data about individuals being dispersed across dozens of different organisational silos to individuals acting as the natural point of integration of information about their own lives.
  • Privacy as a policy laid down by the organisation to privacy as a personal setting, specified by the individual.
  • Metrics focusing on the organisation’s KPIs to metrics focusing on the individual’s KPIs.

Ctrl-Shift conducts research and offers consultancy around these themes and trends.