Data Mobility Reports

Health & Wellbeing Personal Data Sandbox: Phase 1 Report

The Health & Wellbeing data Sandbox. The last decade has seen an explosion in the number of apps and wearable devices that support consumers’ wellbeing. The data generated by these services holds the potential to create huge value for consumers but may also threaten their privacy and trust. The opportunity estimated in just the UK this report for just the UK market is in excess of tens of billions of pounds per year. This value creation is largest for sectors like health, social care and insurance, but extends into a “long-tail” of cross sector value opportunities from video gaming to textiles. Undertaken in a cross sector Sandbox with many thanks to Which?, Amazon Web Services, Spencer West, BT, Microsoft, Superdrug, NHSx, Koa Health, CeraCare, Streamr, CDEI, APPG for Longevity, Ada Lovelace Institute, Alan Turing Institute, National Institute of Health Research.

Health & Wellbeing Personal Data Sandbox

Trusted data sharing, empowered consumers

Data Mobility Value Sandbox: Mental Wellbeing

Download and read our latest pioneering Personal Data Mobility study into the relationship between data-driven insights and improved mental wellbeing. The study was developed as part of our sector-leading Sandbox programme alongside Public Health England, Facebook, HSBC and mental health charity, togetherall (formally Big White Wall). It considers how data-driven insights can create digital tools in the hands of individuals to enable them to track and support their mental health.

Data Mobility Sandbox: 
Mental Wellbeing


Remobilising the Nation with trusted Personal Data Mobility

Personal Data is a powerful asset in the UK Government’s ‘digital arsenal’ in the fight against the pandemic.

Data Mobility Infrastructure Sandbox Report, June 2019

Ctrl-Shift completes the first phase of its Data Mobility Sandbox Programme – an examination of safe data sharing, identified as a major challenge to Personal Data Mobility in the 2018 report.

Data Mobility Infrastructure Sandbox Safety: System Design & Engineering

This report covers the findings of the Safety: System Design & Engineering workstream of the Data Mobility Infrastructure Sandbox, providing additional detail to what is included in the June 2019 report.

Data Mobility Infrastructure Sandbox Safety: User Interaction

This report covers the findings of the Safety: User Interaction workstream of the Data Mobility Infrastructure Sandbox, providing additional detail to what is included in the June 2019 report.

Data Mobility Infrastructure Sandbox Value: to Data Innovators

This report covers the findings of the Value: to Data Innovators workstream of the Data Mobility Infrastructure Sandbox, providing additional detail to what is included in the June 2019 report.

Data mobility: The personal data portability growth opportunity for the UK economy

In 2018 Ctrl-Shift completed a major study for the DCMS which uncovered the huge untapped economic potential that is liberated by Personal Data Mobility.

Data mobility: The personal data portability growth opportunity for the UK economy – Summary

In 2018 Ctrl-Shift completed a major study for the DCMS which uncovered the huge untapped economic potential that is liberated by Personal Data Mobility.

Connected Vehicle Data Market

The implications of personal data and emerging US legislation.

A New Paradigm for Personal Data

We were commissioned by Facebook to run a global consultation exercise to discover what needs to be done to create a sustainable, trust-driven data economy.
After talking to privacy experts, lawyers, consumer advocates, regulators, innovators and big business across the world: Amsterdam, Berlin, Brasilia, Hong Kong, London, Madrid, New York, San Francisco Paris, Sao Paulo and Warsaw the co-created report is available for download.

Personal Information Management Services – An analysis of an emerging market

Groundbreaking research into understanding the business and economic impact of new PIMS in the UK.  This is an untapped market opportunity worth £16bn for organisations able to adapt and respond to new demands for managing, using and sharing personal data.

Economics of Identity

This report commissioned by OIX explores the market for identity assurance and its value to the UK economy.  The research finds that new approaches to identity assurance can significantly reduce the cost of ID assurance whilst making new services possible.

Information Logistics: Key to Digital Value Creation

In today’s digital age we need a breakthrough to unlock all the potential benefits of the information explosion.  If you want to understand the opportunity, the likely pace and direction of market change, this paper will be an invaluable read.

Decisions! Decisions!

This paper outlines the development of decision-support services – services designed specifically to help individuals to make and implement better decisions.  As well as creating a separate market in its own right, the decision support industry also impacts other markets.

The New Personal Data Landscape

There is a fundamental shift in the way personal data is managed: from a world where organisations gather, collect and use information about their customers for their own purposes, to one where people manage their own information for their purposes.

Ctrl-Shift Director Perspective

Customer Data Digital Transformation