Monthly Archive: October 2014

The rise of Me2B

We established Ctrl-Shift six years ago to help usher in the new era of Me2B commerce. At first, it was difficult for many to see – but the contours (and the details) are getting clearer by the day. This blog provides...

How ‘privacy’ misses the point

If Ctrl-Shift got a pound every time a corporate executive told us ‘there is no evidence consumers really care about privacy’ we’d be millionaires by now – it’s worth unpicking this statement just to see how dangerous it is. Let’s...

How valuable is personal data?

How much is data – especially personal data – worth? It’s becoming a vexed question. Not long ago, most consumers had no idea their data was valuable. Now, that’s changing fast. According to a recent Orange study mobile users in...

Brands as information services

Consider two alternative scenarios. Scenario 1, would-be camera buyers are presented with just two cameras, one at £150 and the other at £230. Scenario 2, they are presented with three cameras this time: the first two plus one at a...