Volunteered Personal Information

Today, individuals choose when, how and where they share their information. This trend is set to create a market worth as much as £20bn in the UK alone by 2020. Driven by volunteered personal information, opportunities for greater, richer information sharing between individuals and organisations are exploding and new value can be created with it.

Featured Publication

Privacy Research Report
Privacy Research Report

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>

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Other publications
on this theme

Personal Information Management Services

To coincide with the public launch of midata, we’re also publishing our research into the emerging Personal Information Management Services (or PIMS) market. Read more...>

Mydata: research with businesses

This short (3pp), free-to-download document summarises Ctrl-Shift's research into what businesses involved in the Government's midata initiative are looking to understand. Read more...>

Featured Slideshare

The Control Shift
The Control Shift

Posted: 22nd Feb 2011
By: Ctrl-Shift

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What the control shift looks like, why it's happening now, and what it means for organisations

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Featured Events

Internet Identity Workshop

The Internet Identity Workshop focuses on user-centric identity and trying to solve the technical challenge of how people can manage their own identity… Read more...>

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Market Watch

Stop Collecting Customer Data - let consumers control their personal profiles - Harvard Business Review

Posted: 10th January 2012

When customers own and control their own data, demand will drive supply… Read more...>

First Look: The Web's Most Ambitious Personal Data Project, Singly, Goes Live Today - Read Write Web

Posted: 20th October 2011

Singly 1.0 launches to developers today at the Web 2.0 Summit (live at 2:40… Read more...>

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Casius gets householders quotes from multiple contractors (who pay to subscribe) http://t.co/E2oOuKoR #RFP #CtrlShift

Tweeted 19 hrs ago

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