Volunteered Personal Information

Today, individuals choose when, how and where they share their information. This trend is set to create a market worth as much as £20bn in the UK alone by 2020. Driven by volunteered personal information, opportunities for greater, richer information sharing between individuals and organisations are exploding and new value can be created with it.

Featured Publication

Personal data stores

This 57-page Ctrl-Shift research report provides a comprehensive overview of the emerging market for Personal Data Stores (PDSs), with individual service profiles for all major services in operation or under development. It reveals the range of business models, rollout plans and critical success factors in the market and forecasts that the market could be a large as £1bn in 2016 Read more...>

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Other publications
on this theme

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>

To coincide with the public launch of midata, we’re also publishing our research into the emerging Personal Information Management Services (or PIMS) market. Read more...>

Featured Slideshare

The Control Shift
The Control Shift

Posted: 22nd Feb 2011
By: Ctrl-Shift

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What the control shift looks like, why it's happening now, and what it means for organisations

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Featured Events

The Internet Identity Workshop focuses on user-centric identity and trying to solve the technical challenge of how people can manage their own identity… Read more...>

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Market Watch

Posted: 16th May 2012

The post discusses WEF's latest report, Rethinking Personal Data:… Read more...>

Posted: 30th April 2012

Alan Mitchell suggests our economy is riddled with waste. He asks the… Read more...>

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Scottish Power predicts midata’s role is going to increase as smart meters start collecting large quantities of data http://t.co/3PwcDB61

Tweeted 5 hrs ago

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