The Decision-Making Market

Today individuals are migrating their trust, attention and cash to services that enable them to make more informed decisions. And the cost of acquiring the information to make these decisions is plummeting. This is creating a rapidly changing market place with significant new revenue opportunities.

Featured Publication

Personal data stores

This 57-page Ctrl-Shift research report provides a comprehensive overview of the emerging market for Personal Data Stores (PDSs), with individual service profiles for all major services in operation or under development. It reveals the range of business models, rollout plans and critical success factors in the market and forecasts that the market could be a large as £1bn in 2016 Read more...>

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Decisions Decisions

This free-to-download briefing 16pp paper outlines the development of decision-support services - services designed specifically to help individuals make and implement better decisions. It’s a simple but profound shift. As well as creating a separate market in its own right, the decision support industry also changes the way other markets work in both the private and public sectors Read more...>

Privacy Research Report

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>