Consumer Metrics

Truly customer-centric organisations are looking beyond ROI and the bottom line they help customers improve their own metrics. Consumers are increasingly able to choose organisations that help them gain a greater return on their money and time.

Other publications
on this theme

Personal Information Management Services

To coincide with the public launch of midata, we’re also publishing our research into the emerging Personal Information Management Services (or PIMS) market. Read more...>

Mydata: research with businesses

This short (3pp), free-to-download document summarises Ctrl-Shift's research into what businesses involved in the Government's midata initiative are looking to understand. Read more...>

Market Watch

Does the company CIO have a future? - FT

Posted: 16th February 2012

Although it may happen slowly at first, how companies view IT will… Read more...>

Being customer-centric is not enough - FT

Posted: 02nd February 2012

Old models of channel and product specific ‘command and control’ just… Read more...>

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