Consumer Metrics
Truly customer-centric organisations are looking beyond ROI and the bottom line they help customers improve their own metrics. Consumers are increasingly able to choose organisations that help them gain a greater return on their money and time.
Featured Publication
This free-to-download briefing 16pp paper outlines the development of decision-support services - services designed specifically to help individuals make and implement better decisions. It’s a simple but profound shift. As well as creating a separate market in its own right, the decision support industry also changes the way other markets work in both the private and public sectors Read more...>
Other publications
on this theme
How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>
To coincide with the public launch of midata, we’re also publishing our research into the emerging Personal Information Management Services (or PIMS) market. Read more...>
Featured Slideshare
The Control Shift
Posted: 22nd Feb 2011
By: Ctrl-Shift
What the control shift looks like, why it's happening now, and what it means for organisations
Market Watch
Posted: 16th February 2012
Although it may happen slowly at first, how companies view IT will… Read more...>
Posted: 02nd February 2012
Old models of channel and product specific ‘command and control’ just… Read more...>
Latest Twitter
Scottish Power predicts midata’s role is going to increase as smart meters start collecting large quantities of data http://t.co/3PwcDB61
Tweeted 5 hrs ago