Consumer Metrics

Truly customer-centric organisations are looking beyond ROI and the bottom line they help customers improve their own metrics. Consumers are increasingly able to choose organisations that help them gain a greater return on their money and time.

Featured Publication

Decisions Decisions

This free-to-download briefing 16pp paper outlines the development of decision-support services - services designed specifically to help individuals make and implement better decisions. It’s a simple but profound shift. As well as creating a separate market in its own right, the decision support industry also changes the way other markets work in both the private and public sectors Read more...>

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Other publications
on this theme

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>

To coincide with the public launch of midata, we’re also publishing our research into the emerging Personal Information Management Services (or PIMS) market. Read more...>

Featured Slideshare

The Control Shift
The Control Shift

Posted: 22nd Feb 2011
By: Ctrl-Shift

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What the control shift looks like, why it's happening now, and what it means for organisations

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Market Watch

Posted: 16th February 2012

Although it may happen slowly at first, how companies view IT will… Read more...>

Posted: 02nd February 2012

Old models of channel and product specific ‘command and control’ just… Read more...>

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Scottish Power predicts midata’s role is going to increase as smart meters start collecting large quantities of data http://t.co/3PwcDB61

Tweeted 5 hrs ago

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