Brands As Information Services

Brands are evolving from sending audiences persuasive messages to enabling individuals to search for information they can trust and use. Developing brands as information services creates new value and revenue opportunities that will be a feature of successful businesses in the future.

Featured Publication

Privacy Research Report
Privacy Research Report

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>

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Other publications
on this theme

Personal Information Management Services

To coincide with the public launch of midata, we’re also publishing our research into the emerging Personal Information Management Services (or PIMS) market. Read more...>

Mydata: research with businesses

This short (3pp), free-to-download document summarises Ctrl-Shift's research into what businesses involved in the Government's midata initiative are looking to understand. Read more...>

Featured Slideshare

The Control Shift
The Control Shift

Posted: 22nd Feb 2011
By: Ctrl-Shift

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What the control shift looks like, why it's happening now, and what it means for organisations

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Market Watch

CRM and the democratisation of data management - Mycustomer.com

Posted: 30th November 2011

With the cost of producing, storing and sharing data having come down so… Read more...>

Moneysupermarket launches Groupon rival - Brand Republic

Posted: 13th October 2011

Moneysupermarket has launched a new MoneySupermarket Local Deals section,… Read more...>

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Casius gets householders quotes from multiple contractors (who pay to subscribe) http://t.co/E2oOuKoR #RFP #CtrlShift

Tweeted 19 hrs ago

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