Brands As Information Services
Brands are evolving from sending audiences persuasive messages to enabling individuals to search for information they can trust and use. Developing brands as information services creates new value and revenue opportunities that will be a feature of successful businesses in the future.
This free-to-download briefing 16pp paper outlines the development of decision-support services - services designed specifically to help individuals make and implement better decisions. It’s a simple but profound shift. As well as creating a separate market in its own right, the decision support industry also changes the way other markets work in both the private and public sectors Read more...>
Paul Kennedy said: "The customer lifecycle concept is a familiar one for… Read more...>
Wendy Lea, CEO of Get Satisfaction: “The founders had a very distinct… Read more...>
Scottish Power predicts midata’s role is going to increase as smart meters start collecting large quantities of data http://t.co/3PwcDB61
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