Our Themes

Our research is not role or department specific because the ramifications of the control shift don’t follow organisational structures (since, in part, the opportunities arise because of corporate inflexibility) . Instead we organise our research and activity under these thematic headings.

Volunteered personal information

Today, individuals choose when, how and where they share their information, voluntarily. Read more >

The decision making market

Today individuals are migrating their trust, attention and cash to services that enable them to make more informed… Read more >

Consumer metrics

Truly customer-centric organisations are looking beyond ROI and the bottom line they help customers improve their… Read more >

Engagement redesign

Earning repeat business, brand trust and an ongoing dialogue with customers is essential in a world where consumer… Read more >

Brands as information services

Brands are evolving from sending audiences persuasive messages to enabling individuals to search for information… Read more >

Consumer value shift

Today’s consumers have expanding choice and voice and moving the value away from pure product towards new services. Read more >