Ctrl-Shift scored the privacy policies of the IMRG Hitwise TopShop list of 100 online retailers against ten key questions including how clearly the privacy policy is written, how easy it is for the customers to express and change their preferences, whether their data is used for marketing purposes and how they treat cookies and behavioural targeting.

This 21pp report covers the following topics.

• Summary findings and conclusions
• Introduction: Why research privacy policies?
• The new data sharing relationship with customers
• The Results: Overview
• Survey results: The details

1. How is the privacy statement written?
2. Preference Management
3. Options for receiving electronic communications
4. Data sharing for marketing purposes
5. Providing individuals with access to their data
6. Cookies, pixel tracking and related mechanisms
7. Behavioural targeting
8. Data retention
9. Policy changes
10. The scope of the contract

• Conclusion
• Methodology