Items tagged "Personal Communication Model"

Read about our views on marketplace changes as well as updates on our research and event programmes.

Volunteered Personal Information

Posted: 9th July, 2009 | 0 comments

I’ve just finished putting the finishing touches to our new research report on ‘Volunteered Personal Information’ (VPI). Probably the biggest challenge has been to communicate the scale of the VPI challenge – and opportunity – without descending into a series of ever more grandiose superlatives.

In a sense, the first sentence of the report says it all: “Organisations are facing a once-in-a-century change in how they conduct their relationships with individuals (customers, citizens).”

It’s ‘once-in-a-century’ because the conditions that define the status quo today – a communications environment dominated by ‘top down’ flows of information from organisations to customers –…