Items tagged "opt-out"

Read about our views on marketplace changes as well as updates on our research and event programmes.

Global opt outs don't work

Posted: 24th June, 2010 | 0 comments

It's our job here at Ctrl-Shift HQ to track what marketing and customer service departments are up to but sometimes that does cross over into our personal lives. So this brief post (well rant) is a result of stuff I've been sent at home that really does highlight the major challenges that industry faces in getting "opt-in" sorted - or they will be faced with a major trust problem.

First up, a leading telecoms supplier sent me an offer for a broadband and call offer. Apart from the fact that the small print was in light grey (and close to…