CTRL-SHIFT NEWS - MAY 2011
Read about our views on marketplace changes as well as updates on our research and event programmes.
The Ctrl-Shift Explorers' Club met on May 12 to share experiences and understanding of the changing consumer market place. It was an eclectic mix. Attendees included large corporations and small businesses; public and private sectors; different vertical markets; and suppliers of marketing services and the creators of some of the new tools available to consumers.
The event had plenty of time for discussion around a number of topics we've been researching including
The Government’s ‘mydata’ initiative - what the paper says, what the implications are, and what companies should do to take advantage of the hidden radicalism in this…
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The May newsletter covers the Government's mydata, a Europe wide assessment of consumer empowerment, a market round-up and to plug your chance to meet the Control Shift team next week.
The Government’s mydata initiative - covered in our last newsletter - is moving to its next stage. We’re glad to announce that Ctrl-Shift will be working with Department of Business Innovation and Skills as a member of the Project Board to set up the programme of work and make the strategy a reality.
The initiative aims to encourage companies holding customer data to release the data back…
I’ve been looking again at the new EU Barometer on Consumer Empowerment and I’m not impressed. It makes me realise how different definitions of empowerment can be. In my view, the EU’s definition of empowerment (see ‘Barometer Model’ below) is narrow to the point of misleading.
It focues on three broad pillars of empowerment: skills (such as the ability to calculate interest rates), awareness of legislation (e.g. money back guarantees), and behaviours (such as ‘reading terms and conditions’).
This definition of empowerment has three characteristics.
First, it is highly individualistic, pitting the individual against the organisation…