Read about our views on marketplace changes as well as updates on our research and event programmes.

A conversation about Twitter with Dell

Posted: 19th October, 2010 | 0 comments

As part of our research into The Recipe for Successful Customer Engagement we talked to Dell about the apparent success of Dell Outlet on Twitter.

If you don't know the background then Dell's outlet store was set up by the company to provide a route to sell PCs that were cancelled orders, customer returns etc. Dell sells direct, of course, and makes the claim that all PCs are built to order. As such managing a system for selling returned goods probably isn't as routine as for a true-blood retailer. What drew our attention to it…

Tweet from Lotus founder and investor Mitch Kapor

It's insight like this that precedes the shift of control to the individual. If he's right (we think he is, and he usually is) then it can't stay surreptitious for ever. When people wise up about it, either they'll decide they're happy about it and it can carry on. Or that they're not, and it will have to change or stop.

A small but significant step was announced on October 11, Mydex has launched a new project to introduce a step change in the relationship between individuals and the organisations they deal with - the first ever operational Personal Data Store service. This is a significant new development that starts to restore to individuals control over the management and sharing of their online personal data.
The Mydex Community Prototype provides individuals with the tools to enable them to store and manage their personal details, to have them externally verified, and, at their discretion, to…