Technology

Technology underpins many of the changes that create the control shift; consumers are using technology to more effectively manage their lives and make better decisions. However, technology is often the cause of some of the disconnects too - disconnects between the supplier and the customer. Our technology resources are focused on delivering intelligence and advice that businesses need to lead the technology strategy, innovation and implementation. If you are in IT and need to talk to marketing in their language (or vice versa) these resources will provide you with deep insight and inspiration.

Featured Publication

Personal data stores

This 57-page Ctrl-Shift research report provides a comprehensive overview of the emerging market for Personal Data Stores (PDSs), with individual service profiles for all major services in operation or under development. It reveals the range of business models, rollout plans and critical success factors in the market and forecasts that the market could be a large as £1bn in 2016 Read more...>

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Other publications
on this theme

This free-to-download briefing 16pp paper outlines the development of decision-support services - services designed specifically to help individuals make and implement better decisions. It’s a simple but profound shift. As well as creating a separate market in its own right, the decision support industry also changes the way other markets work in both the private and public sectors Read more...>

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>

Featured Slideshare

The Control Shift
The Control Shift

Posted: 22nd Feb 2011
By: Ctrl-Shift

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What the control shift looks like, why it's happening now, and what it means for organisations

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Featured Events

Researchers, journalists, entrepreneurs, non profit organisations, pioneers and curious citizens are invited to attend a week of free and public events at European… Read more...>

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Market Watch

Posted: 17th May 2012

We spoke to Andrew Ward, Operations Director at Scottish Power, about its… Read more...>

Posted: 17th May 2012

Atos is the Worldwide IT partner for the Olympic Games, and Patrick Adiba… Read more...>

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Scottish Power predicts midata’s role is going to increase as smart meters start collecting large quantities of data http://t.co/3PwcDB61

Tweeted 5 hrs ago

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