Strategy

If you need to look beyond the immediate plans and want to see what is coming over the horizon and take a strategic position, our resources will help you stay ahead of the control shift in the market. We aim to provide organisations with services that equip them to grasp the opportunities and understand the treats that consumer empowerment brings to almost every market.

Featured Publication

Personal data stores

This 57-page Ctrl-Shift research report provides a comprehensive overview of the emerging market for Personal Data Stores (PDSs), with individual service profiles for all major services in operation or under development. It reveals the range of business models, rollout plans and critical success factors in the market and forecasts that the market could be a large as £1bn in 2016 Read more...>

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Decisions Decisions

This free-to-download briefing 16pp paper outlines the development of decision-support services - services designed specifically to help individuals make and implement better decisions. It’s a simple but profound shift. As well as creating a separate market in its own right, the decision support industry also changes the way other markets work in both the private and public sectors Read more...>

Privacy Research Report

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>