Branding

Brand management used to be about total control. Today the proliferation of information sources and channels available has made a difficult job even more complex. Our essential resources for brand managers sets out the strategic imperatives for brands, examples of how forward-looking companies have solved the conundrum, the future trends and how to develop brands as information services.

Featured Publication

Privacy Research Report
Privacy Research Report

How customer friendly are retailers’ privacy policies? This report summarises Ctrl-Shift's analysis of the top 100 online retailers and is free to download Read more...>

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Other publications
on this theme

Personal Information Management Services

To coincide with the public launch of midata, we’re also publishing our research into the emerging Personal Information Management Services (or PIMS) market. Read more...>

Mydata: research with businesses

This short (3pp), free-to-download document summarises Ctrl-Shift's research into what businesses involved in the Government's midata initiative are looking to understand. Read more...>

Featured Slideshare

The Control Shift
The Control Shift

Posted: 22nd Feb 2011
By: Ctrl-Shift

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What the control shift looks like, why it's happening now, and what it means for organisations

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Market Watch

Zappos Founder Launches New Retail Rewards Site - Wall Street Journal

Posted: 17th November 2011

RNKD, a new site from Zappos.com founder Nick Swinmurn, takes a twist on… Read more...>

Signing off from an ever-changing digital world - New Media Age

Posted: 13th October 2011

Gina Lovett gives her personal overview of the recent changes in the media… Read more...>

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Casius gets householders quotes from multiple contractors (who pay to subscribe) http://t.co/E2oOuKoR #RFP #CtrlShift

Tweeted 18 hrs ago

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