Branding
Brand management used to be about total control. Today the proliferation of information sources and channels available has made a difficult job even more complex. Our essential resources for brand managers sets out the strategic imperatives for brands, examples of how forward-looking companies have solved the conundrum, the future trends and how to develop brands as information services.
This free-to-download briefing 16pp paper outlines the development of decision-support services - services designed specifically to help individuals make and implement better decisions. It’s a simple but profound shift. As well as creating a separate market in its own right, the decision support industry also changes the way other markets work in both the private and public sectors Read more...>
Marketers are losing ground to consumers. They are finding it harder to… Read more...>
Brands including Kellogg and Nivea are hosting mini “shops” on retail… Read more...>
Scottish Power predicts midata’s role is going to increase as smart meters start collecting large quantities of data http://t.co/3PwcDB61
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