Our clients

BT

Developing a business case for the Information Logistics platform

Ctrl-Shift has been working with BT’s R&D department to investigate and understand the requirements and business model of an Information Logistics platform. Enabling the orchestration of multiple streams of real time and static data from a multitude of information providers, an Information Logistics platform delivers the right information, in the right format, at the right place at the right time for the right people, all driven by demand. Ctrl-Shift will deliver a market assessment of the platform for BT to use internally to support further development of the project, engage multiple audiences and identify a clear set of business development opportunities.

Aurora Fashions

A revitalised customer engagement strategy

Aurora Fashions owns, develops and manages the performance of some of the UK’s most respected women’s fashion brands - Coast, Oasis and Warehouse, which are all aimed at the higher end of the market. The Group wanted to improve their CRM and for it to become a positive contributor to customers’ experience of each brand. Ctrl-Shift used its expertise in consumer and marketing trends and its knowledge of the implications of the empowered consumer to challenge and stimulate debate within Aurora’s brand teams as to what their customer experience/customer interaction strategy should be. This was translated into a recommended Group Customer Engagement Strategy.

Department for Business, Innovation and Skills

Strategic advisor for the government’s consumer empowerment midata programme

Ctrl-Shift acts as strategic advisor to the Department for Business, Innovation and Skills for their midata programme, part of the Consumer Empowerment Strategy, Better Choices: Better Deals. This on-going voluntary programme encourages companies holding customer data to release this data back to their customers in a portable, re-usable way – so that customers can use this information for their own purposes. As members of the midata Project Board we have been instrumental in helping the government to develop the midata strategy, vision, metrics for success, priorities and a timetable for implementing the programme. In November 2011 twenty six major organisations announced their support for the midata vision and began the journey of enabling transparency, access and control of people's personal data.