Items tagged "social media"
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As part of our research into The Recipe for Successful Customer Engagement we talked to Dell about the apparent success of Dell Outlet on Twitter.
If you don't know the background then Dell's outlet store was set up by the company to provide a route to sell PCs that were cancelled orders, customer returns etc. Dell sells direct, of course, and makes the claim that all PCs are built to order. As such managing a system for selling returned goods probably isn't as routine as for a true-blood retailer. What drew our attention to it…