Ctrl-Shift - Understanding Consumer Empowerment

Our midata event takes place tomorrow and we wanted to say thank you to our sponsors Mydex and Callcredit for supporting us. Both organisations provide revolutionary services embracing and underpinning the new personal data landscape.

Tom Ilube from Callcredit will be giving an update at the event on Noddle a ‘poster child’ of midata. The service simply turns the existing personal credit rating on its head. Usual practice for credit reports is that they are requested by the credit provider at the end of a sales process. But when it is launched later this year, Noddle will allow any…

In this month’s issue we highlight our new briefing paper on the government’s Identity Assurance programme, give an update on progress with mydata,  and cover the knotty issue of informed consent. This is all followed by a quick round-up of some interesting market news. 

Identity Assurance

Instead of establishing a huge, centralised National Identity Scheme, the aim of the government’s Identity Assurance programme is to establish a decentralised market of competing private sector identity providers. Each will provide an identity assurance service, so that public sector and other providers can be confident of the identity of…

I’ve had some interesting discussions recently about customer centricity. Some thoughts spring to mind.

First, ‘customer centricity’ has become an Alice in Wonderland word which different people use to mean whatever they want it to mean. Depending on who you talk to for example, customer centricity can revolve around:
- Structural change: organising reporting lines, product lines, business units or sales structures around customer segments
- Culture change: becoming less inward looking and more ‘customer focused’, ‘putting the customer first’, ‘going the extra mile’
- Another word for CRM: building marketing, service etc around customer data held…