Items tagged "CRM"
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The Ctrl-Shift Explorers' Club met on May 12 to share experiences and understanding of the changing consumer market place. It was an eclectic mix. Attendees included large corporations and small businesses; public and private sectors; different vertical markets; and suppliers of marketing services and the creators of some of the new tools available to consumers.
The event had plenty of time for discussion around a number of topics we've been researching including
The Government’s ‘mydata’ initiative - what the paper says, what the implications are, and what companies should do to take advantage of the hidden radicalism in this…
40 Ways to Engage with your Customers
People use the words ‘Customer Engagement’ to mean all sorts of things, so we talked to a wide range of businesses to see what's actually happening.
Something more profound than just channel change is happening. New, digital, ways of engaging with customers are:
bypassing traditional gatekeepers to customers such as retailers and media owners,
creating new, direct connections with customers for brands previously without a direct customer relationship,
opening up opportunities to add new forms of value for customers,
creating simultaneous opportunities for organisations to elicit valuable information from…
More than 50% of marketers think that opt-in customers are now less willing than they were in the past, to allow them to use the data they have provides, says new research from Ctrl-Shift.
"Next Gen CRM" is a new report that examines the current landscape of customer relationship management (CRM) activity to identify where investment in customer information is taking place and what lessons can be learnt by those responsible for managing customer relationships. Based on 50 interviews with current practitioners, it seems that the decade long drive for CRM and data shows no signs of abating. Worryingly,…
We're doing some research into current thinking about CRM and what 'next-gen' CRM will look like.
Any CRM practitioners interested in talking part, please get in touch!
I’ve nicked the following extracts from a report by Neil Davey at mycustomer.com.
Of course we’ve been saying this sort of stuff for years. But it’s good that people like Gartner are finally getting round to recognising it: it shows which way the wind is blowing.
“Kicking off the London Summit, Gartner VP Steve Prentice painted a daunting portrait of the sector, describing how issues relating to data, reputation, trust and customer empowerment are all undermining CRM efforts. In short, customer relationship management’s days may be numbered, he said, as a new age of ‘customer managed relationships’ begins.
"Among the…